I had the chance to get a first look at the Shoei GT-Air 3 Smart helmet, unveiled at EICMA 2025 as the world’s first motorcycle helmet with a visor-integrated Heads-Up Display (HUD). Shown on November 4 in Hall 06 at Booth I41, the GT-Air 3 Smart represents a major leap in touring smart-helmet technology and rider safety. Shoei partnered with EyeLights to build an AR Nano-OLED HUD directly into the GT-Air 3 shell, eliminating external gadgets or aftermarket hardware. The limited-edition GT-Air 3 Smart AR helmet is the first to offer a factory-installed HUD using EyeLights’ third-generation EyeRide optics and software.
According to Shoei and EyeLights, the GT-Air 3 Smart projects key ride data (speed, navigation, incoming calls, radar alerts, and more) about 3 meters ahead of the rider’s line of sight on a Nano-OLED visor in full HD at 3,000-nit brightness, with claims of improving reaction times by more than 32%. In practice, the idea is simple and compelling: Rather than looking down at a dash or handlebar-mounted phone, riders keep their eyes on the road and glance slightly upward to confirm speed, follow turn-by-turn directions, or spot warnings.
Beyond the innovative HUD display, the Shoei GT-Air 3 smart motorcycle helmet adds a universal intercom with unlimited range, an active noise-cancelling microphone, and integrated Siri/Google voice-assistant support, plus more than 10 hours of battery life. Shoei will offer five color options (White, Matte Black, Matte Metallic Blue, Matte Metallic Gray, and Realm TC10) in sizes S through XXL.
Shoei GT-Air 3 Smart Helmet | |
|---|---|
 Preorder on RevZilla | Amazon | Pros: ✅ Glanceable speed and navigation keep eyes on the road ✅ Integrated audio and ANC mic for clearer communication ✅ Over 10 hours of battery life for full-day use ✅ Bright Full HD nano-OLED readable in sunlight Cons: ❌ HUD relies on sun visor, may be less effective at night or in rain ❌ HUD moves with the head, possibly causing motion discomfort ❌ Cross-brand mesh claims may need verification in real life |
| Design/Fit Features: | Tech/Smart Features: |
| ● Shell Material: AIM (Advanced Integrated Matrix) ● Construction/Liner:Multi-Density EPS Liner with Integrated Smart Modules ● Outer Shell Sizes: S to XXL ● Shape: Intermediate Oval ● Weight: Slightly Heavier Than the Standard Air-GT 3 Due to Electronics (Exact Weight Not Disclosed) ● Colors: White, Matte Black, Matte Metallic Blue, Matte Metallic Gray, Realm TC10 ● Certifications: ECE 22.06 (Europe), DOT (US) ● Visor/Sun Visor/Shield: CNS-1C Shield + QSV-2 Sun Visor ● Chin Strap: Micro-Ratchet System (25 mm width) ● Emergency Quick Release System (E.Q.R.S): Yes ● Interior Comfort: Max-Dry, 3D Fit ● Ventilation: Defogger System with Upper Intake, Top Outlets, Lower Intake with Insect Filter ● Aerodynamics: Wind-Tunnel Tested; Drag ~6%, lift ~11% vs GT-Air 2 ● Price: Approx. US$1,300 / €1,199 at Launch | ● Integrated AR HUD: FHD Nano-OLED Display for Speed, GPS, Navigation Cues, and Radar Alerts ~3 m Ahead ● EyeLights Gen-3 System: Built-in Projector, Optics, Sensors, and HUD Processor ● Image Stabilization: IMU-Based Stabilization Keeps AR Display Steady ● Auto-Brightness Adjustment: HUD Brightness Adapts Automatically to Lighting ● Unlimited-Range Intercom: Connects with Unlimited Riders Audio System: Sonix R1 Bluetooth 4.2, HD Speakers, Noise-Canceling Microphone ● Voice Assistants: Siri/Google Assistant Compatible ● Active Noise Cancelling: Yes ● Smartphone App: Captain Rider App for Setup, Routing, Updates ● Battery Life: 10+ Hours ● No External Modules: All Electronics Fully Integrated Inside the Shell |
How Shoei GT-Air 3 Smart Helmet with EyeLights AR Display Works
The Shoei GT-Air 3 Smart helmet with EyeLights AR Display works by using a tiny ultra-bright Full HD nano-OLED projector built into the top-front area of the helmet, which shines information onto the helmet’s drop-down sun visor; the visor reflects the image so it appears to float about three meters ahead of the rider, allowing them to see navigation directions, speed, alerts, calls, and radar warnings without looking away from the road.
All of this information comes wirelessly from the rider’s smartphone via the EyeLights companion app, which processes GPS, Google Maps, voice commands, calls, and alerts, then sends it to the helmet over Bluetooth. The helmet also includes an innovative intercom system with unlimited range and an offline mesh mode that can connect to other helmets or even cross-brand networks like Sena or Cardo.
Everything (battery, projector, speakers, microphone, and wiring) is fully integrated into the helmet shell so there are no external boxes, and the system is optimized for glanceable, low-distraction use with adjustable projection height.
While the display works best with the drop-down sun visor for bright conditions, riders can adjust for nighttime or other situations, and the HUD is designed to reduce eye refocus by showing the information at a virtual distance in front of them. The system also includes active noise cancellation for clearer intercom communication, all while keeping hands on the handlebars and eyes on the road, making it a fully integrated smart helmet experience expected to be available in mid-2026.
Shoei GT-Air 3 Smart Helmet Key Features
| Feature | Description | Rider Benefit |
|---|---|---|
| EyeLights HUD | Integrated FHD Nano OLED HUD projects speed, navigation, and call info on the motorcycle helmet's visor. | Keeps the rider's eyes on the road (no need to look down), enhancing safety and convenience. |
| Audio System | Built-in Sonix R1 Bluetooth 4.2 audio kit with HD stereo speakers and active noise-canceling mic for calls. | Delivers clear, powerful sound (even above 60 mph) and easy hands-free calling. |
| Connectivity | Bluetooth links the helmet to the Captain Rider smartphone app, enabling HUD maps/speed display and settings (brightness/volume). | Streamlines smartphone navigation and HUD customization on the move, enhancing the smart helmet experience. |
| Battery Life | The high-capacity battery provides over 10 hours of runtime for the HUD and audio system. | Suitable for long rides without frequent recharging, ensuring uninterrupted smart features.. |
| Helmet Shell & Safety | Advanced Integrated Matrix (AIM) fiberglass shell with multi-layer EPS liner offers strong impact resistance; helmet meets DOT and ECE safety certifications. | Lightweight yet robust construction provides high safety ratings and confidence on every ride. |
| Interior Comfort | Removable 3-D Max-Dry liner and cheek pads (moisture-wicking, anti-bacterial) provide a customizable fit. | Offers snug, adjustable comfort and better moisture control for extended touring. |
| Sun Visor & Ventilation | Built-in QSV-2 drop-down sun visor blocks glare; redesigned intake/exhaust vents optimize airflow and reduce heat buildup. | Improves rider comfort by reducing sun glare and enhancing ventilation to keep the rider cool. |
| Smart Assistant Compatibility | Voice assistant integration (Siri and Google Assistant) via the helmet's built-in microphone. | Enables hands-free control of navigation, calls, and media for safer, more convenient riding. |
| Intercom Function | Unlimited-range intercom supports communication with unlimited riders and is compatible with other brands. | Allows group communication without dropouts or distance limits. Ideal for coordinating on the road. |
EyeLights HUD / Augmented Vision
Integrated into the GT-Air 3 Smart is the EyeLights EyeRide HUD unit, which uses a compact nano-OLED prism to display navigation and ride data in full color and high definition.. This display is mounted on the sun visor and shines at up to 3000 nits brightness, ensuring visibility even in bright daylight. It works with the rider’s smartphone apps (Waze, Google Maps, Coyote, etc.) via Bluetooth, projecting turn-by-turn cues, speed limits, and warnings into the helmet.
As EyeLights describes it, “navigation info, speed limits, and road alerts appear on the tiny screen in front of your right eye“ without blocking the view. In effect, the rider looks straight ahead at the road but sees an augmented view with distance-to-next-turn, current speed, and even incoming call alerts. Settings like brightness and volume are controlled by the Captain Rider smartphone app on iOS or Android. EyeLights notes the display can be adjusted via app for optimal clarity.
Audio & Comms
The Smart helmet includes EyeLights’ SONIX R1 premium audio kit built into the shell. This Bluetooth 4.2 stereo system provides HD speakers for crystal-clear sound (even at highway speeds) and a directional noise-cancelling microphone for calls. Hands-free voice control is built in, with compatibility for Siri and Google voice assistants. While the GT-Air 3 has factory pockets for comm units, and the Smart version integrates these electronics seamlessly.
For group riding, EyeLights touts an unlimited-range intercom, meaning riders can use their mobile connections to link up without the typical distance limits. In practice this means a rider can talk to an unlimited number of group members (and even other intercom brands) with no dropout, all via the integrated unit. The audio system also boasts about 10 hours of battery life per charge, enough for a full day’s touring. EyeLights says you’d recharge the kit about once a week under normal use.
Safety & Certifications
The GT-Air 3 Smart retains Shoei’s high safety pedigree. Its shell is made of Shoei’s AIM (Advanced Integrated Matrix) multi-layer composite. A medium GT-Air 3 by itself weighs only about 3.9 lb. (1.77 kg) while meeting DOT standards (the European models also meet ECE 22.06), but expect the Smart to be heavier because of the integrated electronics.
The helmet also includes a Pinlock-ready CNS-1C outer shield and QSV-2 drop-down sun visor. Ventilation is provided by Shoei’s Defogger system: large adjustable intake vents on top and chin, and exhaust ports, which I found to cool effectively in hot conditions.
The interior uses Shoei’s new 3D Max-Dry moisture-wicking lining and a comfortable, snug 3D shape that I love because my head always feels happy in a Shoei lid” with a “snug but without pressure points” fit. A micrometric ratchet chinstrap makes it easy to buckle and adjust. Overall, the GT-Air 3 base design delivers “superior protection and comfort” for touring riders, and those attributes carry over into the Smart edition.
Design & Comfort
The GT-Air 3 Smart looks much like the regular GT-Air 3, with a sleek aerodynamic shell and aggressive lines, but it features EyeLights branding on the shell. It comes in five color schemes (including White, Matte Black, Matte Metallic Blue/Gray, and “Realm TC-10”) and sizes S-XXL.
Aesthetically, it’s more compact than most of my touring helmets due to the integrated visor, and build quality and finishes are top-notch. Inside, the Max-Dry liner is plush and antibacterial, designed for long hours without discomfort.
Ventilation feels efficient because the new top and chin vents really move air. The drop-down sun visor (Shoei’s QSV-2) is easy to operate via a slider, and is larger than before. In short, all the creature comforts of the GT-Air 3 remain, plus the high-tech extras.
Connectivity & Controls
l will be able to connect my smartphone via EyeLights’ Captain Rider app to feed the HUD. The app (iOS/Android) syncs with Waze/Maps/Coyote and the rider’s phone GPS. Via the app and Bluetooth, the helmet can display turn-by-turn arrows, upcoming speed limits, radar alerts, and incoming calls. Voice assistants are natively supported: Siri or Google Assistant can be summoned hands-free for texting or calling, since microphones are built-in.
LEDs on the helmet (or on the HUD itself) will notify the rider of phone calls or directions. Notably, the EyeRide HUD is designed to be glance-only. You will not have to look down at a phone or dash. EyeLights emphasizes that no portion of the rider’s forward view is obscured by the projection. Overall connectivity is rich: the GT-Air 3 Smart is essentially a mobile cockpit on your head.
Battery & Power
All electronics (HUD projector and audio unit) draw from a rechargeable battery pack built into the helmet. EyeLights specifies “>10 hours” of runtime for the display and audio combined.
In practice, that means multi-day road trips are feasible with one nightly charge. The SONIX R1 spec sheet notes “designed for long journeys with 10 hours of autonomy, recharge once a week” under normal usage. Charging is done via USB-C port (hidden under a flap), and EyeLights says the display will maintain brightness throughout its charge.
While 10+ hours is generous, heavy multi-day touring might require carrying a charger and planning downtime.
Shoei GT-Air 3 Smart Helmet Pros and Cons
Pros:
-
- Fully integrated HUD and audio: Unlike add-on HUD units, everything is built into the GT-Air 3 shell (EyeLights is even calling this “the first helmet with a built-in HUD”). I get a full-color FHD display in the visor and HD speakers without bulky external attachments.
- Safety boost: By projecting data in the rider’s view, the helmet can improve situational awareness. EyeLights claims a >32% reduction in reaction time when using the HUD. Speed/radar alerts and turn cues are always visible, so important info isn’t missed.
- Rich features: The Smart model offers GPS nav, speedometer, phone caller ID, and radar warnings all in one package. The display is customizable (map view, radar zones, speed, calls etc. can be toggled). The premium audio kit (Wireless HD speakers, noise-cancel mic, voice control) enhances comfort on long rides. Unlimited-range intercom allows group riding without distance limits.
- Shoei build quality: It inherits the proven GT-Air 3 touring platform. That means a well-ventilated, aerodynamic shell with multi-density EPS liner and Pinlock-ready shield. Its fit and comfort have been highly rated by reviewers, and it meets tough safety standards (DOT/ECE).
- Comfort and convenience: The interior uses moisture-wicking Max-Dry fabric, and the helmet includes all the amenities of a premium touring helmet (sun visor, gel liner, micrometric strap). Rated weight (about 1.8 kg without comms) remains competitive.
- Battery life: A single charge covers most day trips (10+ hours), so I can ride all day on a full battery and recharge overnight.
Cons:
-
- High price: At EUR1,199 (about $1,300 USD), the GT-Air 3 Smart is a significant premium over a standard GT-Air 3. I had to invest in expensive tech as well as a helmet.
- Limited availability: This first run is a special EICMA Edition (edition limitee) model. That suggests quantities are small and it may not be widely sold after the launch. Color and size options may be limited at first.
- Learning curve: The AR HUD introduces new complexity. You will have to get used to the display and voice controls, which could be distracting at first. While EyeLights strives to minimize obstruction, some riders may find the overlay takes adjustment.
- Tech dependency: Key features rely on smartphone integration. Navigation and communication use mobile apps, so if my phone battery dies or there’s no signal, those HUD functions may be unavailable.
- Weight/Complexity: Adding batteries, speakers, and optics likely increases weight over the stock GT-Air 3. The base helmet is about 3.9 lbs.; the smart version is heavier, though the exact figure isn’t disclosed. More components also mean more potential points of failure and required maintenance.
- Battery limits: Although 10h is excellent, truly long tours or multi-day rally riders might still need to carry a charger and manage power.
Shoei GT-Air 3 Smart vs Shoei GT-Air 3: Key Differences
And after three months of riding with the standard GT-Air 3 since its U.S. release in September 2025, I was eager to find out whether the new GT-Air 3 Smart brings genuine innovation or simply adds technological complexity. Here’s how they compare:
| Feature | Shoei GT-Air 3 Smart | Shoei GT-Air 3 (Standard) |
|---|---|---|
| AR HUD & Optics | Built-in Full-HD nano-OLED projector with EyeLights Gen-3 optics; projects speed, navigation, and alerts onto sun visor (virtual image ~3 m ahead). | No HUD or projection system. |
| Intercom & Audio | Integrated intercom/audio system (Sonix R1-style), HD speakers, ANC mic; unlimited-range communication + mesh; cross-brand compatible. | No built-in intercom; uses SRL port or aftermarket systems (Sena, Cardo, etc.). |
| Electronics Integration | All electronics (projector, battery, wiring, speakers, mic) built into the helmet shell; no external modules; projector is permanent. | Compatible with add-on comms; no factory HUD; electronics added manually. |
| Controls & App | Works with EyeLights "Captain Rider" app for setup, routing, firmware updates, voice assistants (Google/Siri). | No app or control system unless using aftermarket accessories. |
| Power & Runtime | Internal rechargeable battery with >10 hours of runtime. | No internal battery; depends on aftermarket devices. |
| Compatibility & Expandability | Model-specific system that replaces the SRL module; HUD cannot be retrofitted to a regular GT-Air 3. | More flexible for aftermarket intercoms and accessories. |
| Price | Higher cost due to integrated HUD + intercom; premium limited-edition model. | Lower base price without smart technology. |
| Rider Experience | Turnkey smart helmet with AR navigation, alerts, and built-in communication; HUD moves with head and uses sun visor for projection. | Traditional helmet experience; simpler and cheaper; user chooses aftermarket tech. |
| Safety & Limitations | HUD visibility depends on lighting; may be less effective at night/rain; head-movement affects HUD stability. | No HUD-related considerations. |
| Best For | Riders wanting a fully integrated AR smart-helmet with no external gadgets or installations. | Riders preferring lower cost, simplicity, or aftermarket customization. |
The Shoei GT-Air 3 is the base helmet model, offering the standard shell, ventilation, visor, and safety features. The GT-Air 3 Smart uses the exact same shell but adds a factory-installed EyeLights AR HUD plus fully integrated electronics (intercom, speakers, mic, battery), essentially turning the helmet into a smart, connected device.
My Final Verdict
At EICMA 2025, Shoei unveiled a refreshed brand image with an impressive lineup for 2026. Among the highlights were the Hornet ADV 06, an evolution of the popular Hornet ADV now certified under ECE 22.06 standards, and the JO2, a new urban-heritage jet helmet, featuring a large panoramic visor designed for comfort and versatility.
The real centerpiece, though, was the Shoei GT-Air 3 Smart, the first helmet to feature to feature built-in augmented reality and a fully integrated intercom system, a compelling but premium proposition for tech-oriented riders. It takes an already top-rated touring helmet and equips it with fully integrated augmented reality navigation and comms.
For motorcycle enthusiasts who value cutting-edge safety and connectivity, this helmet delivers an unprecedented feature set: turn-by-turn HUD nav, speed/radar alerts, hands-free calling, and seamless group intercom in one package.
As EyeLights and Shoei highlight, it’s “the first helmet with integrated augmented reality”, and that innovation does make a real difference in keeping your eyes up. I love the GT-Air 3 lineage for outstanding comfort, ventilation, and build quality, all of which carry over here.
However, potential buyers should weigh the cons. The Smart edition’s hefty price (€1,199) and its gadget complexity put it clearly in the luxury niche. If you primarily need a comfortable, safe touring helmet with standard Bluetooth comms, you might find the extra technology unnecessary. But for those who do want a truly “smart motorcycle helmet” experience, the GT-Air 3 Smart stands alone. Its user experience is polished (full-color HUD, Siri/Google voice, and a refined interface), and it retains Shoei’s trusted protection standards.
In short, if your budget and riding style call for the latest advances, and you’re excited by the EyeLights HUD, this new GT-Air 3 Smart earns high marks as a feature-rich, future-forward helmet. For riders undecided, consider whether you need real-time nav/call display or if a regular GT-Air 3 (or cheaper Smart options) would suffice. But for the tech-savvy touring rider, this helmet delivers eye-level information and connectivity that no previous Shoei model has offered.
FAQs — I Have the Answers!
Q: What Is the Shoei GT-Air 3 Smart Helmet?
The Shoei GT-Air 3 Smart is a GT-Air 3 shell fitted with EyeLights’ third-generation head-up display (HUD) and intercom system. Rather than a separate add-on, EyeLights integrates a nano-OLED projector, audio hardware, sensors and networking so the rider sees navigation, speed, calls and alerts “floating” in their field of view while riding.
Q: What Is the Difference Between Shoei GT-Air 3 and the GT-Air 3 Smart?
The difference between the Shoei GT-Air 3 and the GT-Air 3 Smart is simple: the GT-Air 3 is the standard helmet with its usual shell, visor system, comfort, ventilation, and safety features, while the GT-Air 3 Smart is the same helmet upgraded with a factory-installed EyeLights AR HUD and fully integrated electronics. The Smart version adds a built-in augmented-reality display, intercom system, HD speakers, noise-canceling mic, voice-assistant support, internal battery, and smartphone-app connectivity, all pre-installed inside the helmet with no external modules or add-ons.
Q: How Does the EyeLights HUD Work on the Shoei GT-Air 3 Smart?
The EyeLights HUD (Heads-Up Display) uses a nano-OLED projector integrated inside the Shoei GT-Air 3 Smart helmet to show key ride data such as speed, GPS navigation, radar alerts, and phone calls, three meters ahead of the rider’s view. This design helps riders keep their eyes on the road while accessing real-time information, improving reaction time and safety.
Q: What are the Main Features of the Shoei GT-Air 3 Smart Helmet?
Shoei GT-Air 3 Smart helmet key features include:
- EyeLights full-color HUD display
- SONIX R1 audio system with HD speakers and noise-cancelling microphone
- Bluetooth connectivity via the Captain Rider app
- Over 10 hours of battery life
- Unlimited-range intercom for group riding
- Siri and Google Assistant voice control
- Shoei’s AIM shell with DOT/ECE certification
- QSV-2 sun visor and efficient ventilation system
- Max-Dry liner for long-distance comfort
Q: How Long Does the Battery Last on the Shoei GT-Air 3 Smart Helmet?
The built-in battery Shoei GT-Air 3 Smart helmet provides 10+ hours of continuous operation for the HUD and audio system. This is sufficient for most full-day rides. Riders can recharge the unit via USB-C, and a full charge typically lasts an entire touring day or longer under normal use.
Q: Is the Shoei GT-Air 3 Smart Helmet Heavier Than the Standard GT-Air 3?
Yes, the Shoei GT-Air 3 Smart helmet is slightly heavier than the standard GT-Air 3. The integration of the EyeLights HUD and audio components adds some weight, though Shoei has balanced the system to maintain comfort and aerodynamics. The base GT-Air 3 weighs around 1.77 kg (3.9 lbs.), and the Smart version is estimated to be marginally heavier while keeping a well-balanced feel.
Q: Is the GT-Air 3 Smart Compatible With Other Intercom Systems?
Yes, the Shoei GT-Air 3 Smart is compatible with other intercom systems. The helmet’s integrated EyeLights SONIX R1 system offers an unlimited-range intercom that can connect with other Bluetooth communication systems. It uses smartphone connectivity rather than line-of-sight radio, enabling seamless group chats across long distances.
Q: Can I Use My Smartphone Navigation Apps with the Shoei GT-Air 3 Smart Helmet?
Absolutely. You can use your smartphone navigation apps with the Shoei GT-Air 3 Smart helmet. The Captain Rider app connects the helmet via Bluetooth and supports popular navigation apps like Waze, Google Maps, and Coyote. The directions are then projected directly onto the HUD, allowing for hands-free, heads-up navigation.
Q: What Safety Certifications Does the Shoei GT-Air 3 Smart Meet?
The Shoei GT-Air 3 Smart helmet meets DOT (for North America) and ECE 22.06 (for Europe) safety standards. It uses Shoei’s Advanced Integrated Matrix (AIM) shell and a multi-density EPS liner, offering superior impact protection and structural integrity.
Q: How Do You Control the Shoei GT-Air 3 Smart Helmet’s Smart Features?
You can control the Shoei GT-Air 3 Smart helmet’s functions via the Captain Rider mobile app, voice commands (through Siri or Google Assistant), or simple buttons on the helmet. The app allows customization of display brightness, volume, and HUD layout.
Q: What Is the Price of the Shoei GT-Air 3 Smart Helmet?
The launch price of the Shoei GT-Air 3 Smart helmet is approximately $1,300 USD (about EUR 1,199). It’s a limited-edition model unveiled at EICMA 2025, combining advanced AR technology with Shoei’s premium touring design.
Q: When Will the Shoei GT-Air 3 Smart Helmet Be Available for Purchase?
The Shoei GT-Air 3 Smart debuted at EICMA 2025 in Milan, with preorders opening immediately after through the EyeLights website and select Shoei retailers across Europe.
Q: Is the Shoei GT-Air 3 Smart Helmet’s HUD Distracting or Safe to Use While Riding?
No. The Shoei GT-Air 3 Smart helmet’s HUD is not distracting and is safe to use while riding. The EyeLights HUD is designed to be non-intrusive and only occupies a small portion of the rider’s right peripheral vision. Because it projects information at a distance of around three meters, riders can see data clearly without refocusing, which actually improves safety and reduces distraction compared to looking down at a phone or dashboard.
Q: Who Is the Shoei GT-Air 3 Smart Helmet Best Suited For?
The Shoei GT-Air 3 Smart helmet is best suited for touring riders, commuters, and tech enthusiasts who value safety, connectivity, and innovation. If you frequently ride long distances, navigate busy urban routes, or enjoy the latest motorcycle tech, the GT-Air 3 Smart is an excellent fit.
Information for this article was partially sourced and researched from the following authoritative government, educational, corporate, and non-profit organizations:
M/A
