Sergio Robbiano

Famed Italian Motorcycle designer Sergio Robbiano designed this logo for AGV Sports Group along with the AGVSPORT letter in 1998.

Sergio first worked under legendary Italian designer Massimo Tamburini on the Ducati 916. Sergio then went on to be the creator of the design for many Italian motorcycle models from Aprilia, Bimota and Cagiva.

Sergio was the lead designer for SPIDI one of the world’s most famous Italian motorcycle apparel brands as well as the primary designer for AGV Helmets which is how we came to know each other.

Sergio came to the US to visit AGV Helmets US office during Dayton a Bike week 1998. We had about eight people from AGV USA go to Daytona that year and we had rented a single family home for the week and Sergio stayed with us. For eight days for sun up to sun down we were doing something involving watching races or riding motorcycles. Sergio was an avid motorcycle enthusiast and in Italy many of the companies in the motorcycle business don’t have any management or staff that even rides, it is quite common. After returning to Italy he emailed and called for the next few months expressing how great the trip was. He told that he would like to do something for AGVSPORT but could not because of his contract with SPIDI which is the second largest Italian Motorcycle apparel brand. Some months went by and we got on the subject of logos and I told him we wanted to update the AGVSPORT marks. Sergio called me a few days later and told me he could do a logo and lettering and not cause any problem with SPIDI. At the Milan Exposition in November 1998 he presented me with the “A” Logo and the stylized “AGVSPORT” lettering.

It was very prestigious to have such a well-known designer in the motorcycle industry create a logo and lettering for AGVSPORT.
Tragically in June 2014 Sergio was killed in a motorcycle accident just a few minutes from his home in Genoa Italy.

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